Rabat / Marrakech — January 14, 2026
Spanish travel distribution leader IAG7 Viajes has officially entered the Moroccan travel market through a strategic investment in local agency Caddy Voyages, marking the company’s first foray into North Africa. This move is part of IAG7’s broader strategy to strengthen its international footprint and expand distribution channels between Europe and Africa.
The partnership allows Caddy Voyages to retain operational independence while gaining access to IAG7’s digital platforms, European supplier network, and travel expertise. The alliance is expected to enhance travel offerings for both leisure and business clients, including the growing MICE (Meetings, Incentives, Conferences & Events) segment.
“We are delighted to partner with Caddy Voyages in a market that acts as a natural bridge between continents,” said Ángel Muñoz, CEO of IAG7 Group. “This collaboration allows us to combine local knowledge with our international network, offering enhanced options and services to travelers in both regions.”
Morocco continues to emerge as a key tourism hub in Africa, with increasing international arrivals and expanding air connectivity. By integrating European distribution expertise with local market know-how, the partnership positions both IAG7 and Caddy Voyages to capture growing travel demand and strengthen B2B and B2C services in the region.
Industry analysts note that this development reflects a wider trend of cross-continental collaboration in travel distribution, as European companies look to emerging African markets for growth opportunities. The collaboration also promises to broaden access to hotel, transport, and event services, giving agents and planners a more diversified portfolio for clients traveling between Europe and Africa.
This strategic move not only enhances Morocco’s connectivity with European travel networks but also sets a precedent for international partnerships in the region, potentially reshaping travel distribution dynamics across North and West Africa.
About IAG7 Viajes: IAG7 is one of Spain’s leading travel distribution groups, with extensive experience in leisure, corporate, and MICE travel.
About Caddy Voyages: Caddy Voyages is a Moroccan travel agency specializing in tourism services, business travel, and local event management.
