Executive Summary Hotels are navigating a platform-dominated ecosystem that offers reach but threatens margin and data ownership. This report examines how hotels can compete strategically. 1. Evolution of Hotel Distribution

Executive Summary Airline retailing represents a fundamental departure from seat-based selling. This report explores how NDC, Offer & Order concepts, and retail technology are redefining airline commercial strategy. 1. From

Executive Summary Travel distribution has entered a decisive phase. The convergence of NDC, API-first platforms, artificial intelligence, fintech innovation, and regulatory pressure is reshaping how travel products are created, distributed,