For decades, the structure of travel distribution has rested on two primary foundations: air and accommodation. Airlines built global connectivity through GDS infrastructure and retail transformation. Hotels scaled demand through
At ITB Berlin, the real story will not be product launches or stand size but the industry’s shift toward operational scale, inventory control, and the economics that now define distribution
Global travel technology providers increasingly view emerging markets as their next growth frontier. Africa, parts of Asia, and Latin America are often presented as high-potential regions where rising travel demand
For years, Africa has appeared in global travel strategies as a long-term growth story, a region of future demand rather than immediate strategic importance. That assumption is becoming outdated. Africa
For most of the online travel era, the growth of major online travel agencies has been driven by a familiar model: attract consumers, aggregate supply and convert traffic into bookings
GO7 has introduced a connected distribution approach for its WorldTicket platform, designed to help airlines manage access to multiple sales channels through a unified framework. The model brings together traditional
South African Airways has signed a domestic codeshare agreement with CemAir, expanding the availability of its network across additional destinations in South Africa. The partnership will allow South African Airways
Transavia has expanded its distribution agreement with Amadeus, extending the availability of its content through the global travel technology provider’s platform. Under the renewed agreement, travel sellers connected to Amadeus
The travel industry has spent years debating control of content. The strategic conversation has revolved around NDC, direct distribution and retailing, all framed around a single objective: giving airlines greater
Few topics in airline distribution generate as much discussion and misunderstanding as the relationship between Global Distribution Systems (GDS) and New Distribution Capability (NDC). The industry conversation is often framed
