When Adenike Macaulay, CEO of Wakanow, took her seat on the Offers and Orders panel at IATA Focus Africa in Addis Ababa this week, her presence underscored a shift the
Whether African carriers are ready for Offers and Orders moved from the margins to the main stage this week, as the IATA Focus Africa Conference brought together more than 300
The numbers IATA published ahead of its 2026 Africa media roundtable should alarm anyone serious about the future of airline distribution on this continent. African carriers are on track to
Nine days from now, the executives who shape African aviation’s commercial future will be in the same room. The 2026 IATA Focus Africa Conference opens in Addis Ababa on 29
The standard is thirteen years old. The business case is proven. The technology is available. The bottleneck is none of these things. Slow NDC adoption in Africa is routinely explained
The Dubai-based aggregator has expanded its Iris platform to cover 60+ NDC and low-cost airlines alongside all four major GDS providers. The pitch to travel sellers is simple: one workflow
At first glance, the newly announced partnership between ITA Airways and Accelya looks like another NDC implementation. A national carrier adopts modern distribution technology to expand its reach and improve
At first glance, the newly announced agreement between Arajet and Amadeus IT Group appears straightforward. A fast-growing carrier is expanding its sales reach through a leading distribution platform. But the
On February 28, 2026, the travel distribution industry faced a stress test it was never designed for. Within hours of US and Israeli strikes on Iran, at least eight countries
The airline industry spent a decade building pipes. Now the question is what flows through them. As carriers accelerate toward an Offer and Order world, the battleground has shifted from
