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WestJet Is Testing AI Pricing, and the Airline Says It Stays in Control
Accelya and WestJet announced that WestJet is testing AI-powered dynamic pricing through Accelya’s FLX ONE platform. WestJet began the test in August 2026 and plans to widen it progressively across
FEATURED ANALYSIS
Who’s Actually Making Money Off the NDC Confusion?
NDC was supposed to simplify airline distribution. Instead, it has created another market: the market for explaining, assessing,
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THOUGHT LEADERSHIP
AVIATION DISTRIBUTION
How airlines sell, distribute, price, and commercialize air travel
TRAVEL TECHNOLOGY
Technology shaping how travel is sold, managed, and delivered
Amadeus and NVIDIA Sign MoU to Explore GPU-Powered Flight Search
Amadeus has signed a memorandum of understanding with NVIDIA after early tests of GPU acceleration for flight search,
PAYMENTS & FINTECH
Payments and financial infrastructure powering travel commerce
WestJet Is Testing AI Pricing, and the Airline Says It Stays in Control
Accelya and WestJet announced that WestJet is testing AI-powered dynamic pricing through Accelya’s FLX ONE
MARKETPLACES & PLATFORMS
Platforms connecting travel supply, demand, and distribution
The Real GDS Map of the Middle East Is Not a Map of Contracts
Gulf airlines are separating the companies that run their core systems from the companies that
AFRICAN FOCUS
Travel distribution, technology, and commerce across Africa
African and Middle Eastern Airlines Are Building Multi-Provider NDC Networks
Ethiopian Airlines, EgyptAir, Nile Air and Riyadh Air are assembling distribution connections across technology platforms,
