At first glance, the newly announced agreement between Arajet and Amadeus IT Group appears straightforward. A fast-growing carrier is expanding its sales reach through a leading distribution platform. But the
The Chief Distribution Officer of GO7 on why virtual interlining is being rebuilt from scratch, and what the industry keeps getting wrong about connectivity. Virtual interlining has a reputation problem.
For years, the travel industry didn’t fail to bundle. It was never designed to. Flights were distributed through one system, hotels through another, and experiences remained fragmented at the edges,
Eric Dumas on why the real challenge in airline distribution is only beginning and what the industry is still getting wrong. The debate about whether airline distribution is really changing
On February 28, 2026, the travel distribution industry faced a stress test it was never designed for. Within hours of US and Israeli strikes on Iran, at least eight countries
Amadeus has entered into a strategic partnership with Tata Consultancy Services (TCS), in a move that reflects a broader shift in the airline technology landscape: the transition from retailing ambition
Airline retailing is no longer a future ambition. Across global markets, carriers are moving beyond traditional fare filing toward dynamic offer creation, continuous pricing, and Offer & Order architectures. The
As the airline industry continues to scale NDC, one issue refuses to go away: fragmentation. Multiple schema versions, inconsistent implementations, and ongoing upgrade cycles have turned what was meant to
The Vice President of Airline Distribution EMEA at Sabre on why the industry has moved beyond experimentation and what it will take to finish the job. The rhetoric around NDC
The airline industry spent a decade building pipes. Now the question is what flows through them. As carriers accelerate toward an Offer and Order world, the battleground has shifted from
